This has been one of the projects I have been involved in since I started working at Aimsun in 2019. First as an intern, then as Digital designer and now as Front-end designer.

Aimsun is a Siemens-owned company dedicated to developing traffic simulation software and offering related services to thousands of customers and governments around the world.
Aimsun Live is one of the products in the portfolio; it is basically a decision support tool for traffic operators, i.e. it simulates several scenarios in parallel based on the current traffic situation so that operators can anticipate possible traffic jams or road issues and stop them before they happen.
When I joined the team, Aimsun Live had already been implemented in cities in the USA and Australia, however, it did not yet have its own UI, so showing its functionalities to potential new customers was complex. That's where I came in.
At the beginning of the project I was still a student of a Master in UI and UX, so having the opportunity to face a project of this dimension was very motivating for me. The first challenge we had was to transform a large list of previously existing functionalities into a simple and well organized UI. Until that moment Aimsun Live was implemented on top of the UI they had in each of the traffic control centers.
As it was a product that was already operating, there was a product manager and he had already prepared a product backlog with what we had to have inside the UI. So together with the other designer of the team we got down to work and organized all this backlog within an interface as simple as possible, always trying to keep the workflows clean and useful for the operators.
Live UI 1.0

In this first version of the interface, the main challenge was to organize a large amount of input data so that it would be useful for the traffic operator. Despite the amount of data, everything had to be clear within the main context, the map. This is because the map is the most important hierarchical element at the graphical level.
Around the map we organized the elements in two main groups:
1. The column on the left: where the operator can interact and control everything related to the application in general:
2. The top control bar: where the operator can adjust and configure what he wants to see or hide on the map. This was the most complex element to design, in Aimsun Live the data seen on the map can come from three different sources: real data, analytical data or simulated data.
Each of these sources has its own characteristics and therefore unique requirements both graphically and interactively.
Our first approach to this problem was a dropdown menu, where the operator can select each of the data sources, depending on the selection the context bar changes and offers different options.
This first version helped us to organize the mental map of how the information should be organized and to know what and when we should show the traffic operator a specific data. With this version, the product manager together with the engineers started to test and give us their feedback, so we went on to develop the second version of the prototype.
Live UI 2.0

Starting on this version, I will focus only on the top control bar, since it is where we have done the largest number of iterations due to its complexity.
From the first version we understood that a dropdown menu was not the best option because we are preventing the operator from seeing all the data sources he can use to support his decisions. In addition, we noticed that the terms we were using could be confusing, especially Analytical and Simulated.
For this reason, after analyzing it with the product manager and taking into account the feedback received, we reduced the number of options to two much more concrete and easy to understand, and we transformed the dropdown menu into a toggle with two positions:
1. Monitoring: that allows operators to run new evaluations and also to create new events on the map.
In version 1.0 the new evaluations were executed from the left column, but in the tests we saw that this is actually interpreted by the operators as something inherent to the map and not to the system in general. On the other hand, the creation of events on the map came as a new requirement of the need for operators to record accidents, closures, and other situations that may occur in traffic.
2. Analysis: This brings together the previous sources of information from the dropdown menu.
With this new version, we are entering a new stage of testing, showing the interface to traffic operators of nearby customers. So far none of the tests have been with a web prototype. All tests have been done with Sketch wireframes.
Live UI 3.0

This is the third and most recent version of the interface, here we have refined details and adjusted elements based on the feedback received in the testing of version 2.0.
The biggest change is the top control bar, here the toggle went from having two to three options. This change is mainly due to the incorporation of new requirements to create different types of incidences in the map: events, actions, action plans and evaluations.
For this reason, the bar is now as follows:
1. Analyse: as in version 2.0, this mode allows the traffic operator to view traffic information based on real data and also to access the decision support tool, which in this version has been improved and now each of the steps is on a different screen for easier viewing.
2. Monitor: from which the creation of events has been removed and is now a mode exclusively for checking the status of the map, see where there are incidents and review data from radars and sensors installed on the road network.
3. Manage: is the new mode incorporated in version 3.0 due to the new types of incidents as mentioned above. Below I explain what these incidents are and their importance that was detected during the tests in previous versions:
This is the third and most recent version of the interface, here we have refined details and adjusted elements based on the feedback received in the testing of version 2.0.
Each of these new incident types involved the creation of interfaces dedicated to their creation and management.
Another change, no less important, was the change of words that were standardized in their infinitive form, for example from "Monitoring" to "Monitor".
Up to this point, the road has been full of learnings that keep coming with each feedback. Currently the development team is moving the entire Sketch design to a web platform where traffic operators will be able to work with the application using real data. This is when the next stage of fine-tuning will begin.
At the product level, the management team is very satisfied with the result, as besides helping to improve the usability of the product for the end user (the traffic operators) it is also being a success for the sales team, as they now have a product that is much easier to show to potential customers.
Sittio is a personal project, developed along with Guillermo de Sousa, where we mainly wanted to do a UX research to determine the viability of a business idea.

The basic idea was to connect owners of private places of interest in Barcelona with people interested mainly in architecture and culture.
To verify how viable the idea was and to identify fields of action relevant to UX and UI design, we created a survey digging into the experience of Barcelona's inhabitants when visiting and connecting with spaces of this type in the city. We obtained the participation of 37 people between men and women between 19 and 50 years old.
Thanks to the survey, we confirmed the interest in this type of spaces (we identified 3 profiles) and although some people consider that access to these spaces is not complicated, the majority (about ⅔) consider that the information is limited or in some cases nonexistent.
After brain storming, we came up with a HMW challenge: How can we close the gap between these spaces and the people interested in visiting them? Understanding gap as: difficulty in accessing information or limited information about these spaces.
With this challenge in mind, we decided to create a small development path and see how far we could go:
Sittio is an app to connect people with different or not so well known spaces in their city.
In a first stage, we want to give visibility to all those alternative cultural and architectural spaces, which are usually overshadowed by the more obvious leisure options.
In a second stage, we want people to be able to visit these spaces by booking a visit date or contacting us through the app.
We want to encourage people's contact with physical spaces and movement within their own locality without necessarily implying consumption or shopping.
We want spaces of cultural and architectural value that are not open to the public -because they are not very visible or because they are private- to be able to open their doors and receive visitors in a regular but customizable way.
The first stage consisted of collecting information about these spaces in Barcelona and organizing them in a database. From the UI/UX perspective, the challenge was to create the graphic interface, with a brand identity and easy to use for the users.
Within this project, I set myself the challenge of not only making wireframes in traditional tools like Figma or Sketch, I wanted to test how far I could develop an app as close to reality as possible, so I used Bubble.io, a web application development platform that does not require very advanced knowledge of code or programming languages.
The result is the one you can see in the images and in this link to the web application hosted in Bubble: https://sitio-app.bubbleapps.io/version-test
Due to lack of resources and time, we decided to leave the project on pause, but thanks to this project I learned how to organize all the information presented to the user to make it useful when you want to access it, besides testing my skills to make a striking and functional interface.
This project included the total redesign of the website, including the website information mapping and also the development of an eCommerce to sell training courses to customers around the world.

Before starting this project, Aimsun's website was a simple showcase of the products offered by the company to customers. However, management requested a restructuring to focus on the sale of services rather than products.
This meant that the website would no longer show the products (software) in the first level and would focus more on the services that we can offer around the entire Aimsun ecosystem.
To achieve this, the first thing was to restructure and think about the new sitemap, where and how we were going to organize all the information so that people could find it without problems.

After that, we focused on the UI: the challenge was to modernize the interface and add more dynamism and movement to it.
In parallel, the additional challenge was to configure and design a custom eCommerce platform for selling Aimsun training courses worldwide.
This included among other things the creation of task and user flows to design the most important interaction points in the buying process, including: product pages, shopping cart, checkout form, payment gateway and confirmation emails.

The new website was launched at the end of 2021, and so far it has managed to expand the market for training courses, which went from being purchased only in countries where we have offices to being purchased in different cities and countries around the world.
In addition, the new focus on the service portfolio and the implementation of different forms and CTAs has managed to increase traffic and lead generation from the web channel.
This was a quick creative project proposed by Bershka, the idea was to choose three of my favorite artists and design an application for a hypothetical music festival promoted by Bershka, where besides music there would be fashion.

The exercise included the creation of the basic screens so that attendees could see the line-up of the festival and easily know which artists were on stage and what was the schedule of the next ones.
In addition, the application had to offer users special edition garments that Bershka develops together with the invited artists, as well as the possibility of customizing them with the application.

Finally, the exercise proposed to create the flows that users would make to use special features such as dedicating the song that is playing on stage, these flows can be seen in this link to FigJam.
This exercise helped me to think about the best way to integrate the client's product (clothing) within the main functionality of the application, which was to inform about the artists and details of a music festival. Ultimately the result for me was satisfactory, I managed to find a way to mix the lifestyle of the artists with Bershka's clothes.